Hi, I’m Danielle Greenstein, a senior at Pennsylvania State University, set to graduate in May with a degree in Public Relations and a minor in Digital Media and Analytics. Fashion has always been my biggest passion, and throughout my academic journey, I’ve strived to combine that passion with my growing interest in public relations and digital media.

Over the past year, I’ve had the incredible opportunity to intern at two companies: Foundation, a beauty PR agency, and The B.O.D, a women’s fashion and lifestyle brand. These internships have provided me with hands-on experience that has allowed me to develop a wide range of skills, including market research, content creation, influencer relationship management, and campaign coordination. From supporting brand launches to analyzing consumer trends and managing social media content, I’ve gained a deeper understanding of how marketing and PR strategies intersect with fashion.

Working in both beauty and fashion has given me a unique perspective on the diverse approaches required to build and sustain brand identities. I’ve learned the importance of storytelling, especially in the way a brand communicates with its audience, and the necessity of staying ahead of industry trends.

I am eager to gain more experience and make meaningful contributions to the fashion industry!!